In 1960, Frank Sinatra bought the Cal-Neva and was determined to turn the place into a world-class casino/resort.
The owner of Cal-Neva in the 50s was a good friend of JFK’s father, Joseph Kennedy and the Kennedys were known to frequent the Cal-Neva throughout the 50s and into the 60s. The Cal-Neva Lodge became a hit with big gamblers and mafia types in the 1940s and 50s. Marilyn Monroe at a Frank Sinatra concert, Cal Neva Lodge, 1960. Frances Gumm changed her named to Judy Garland and became one of the most famous entertainers of the 20th century. Not long before burning down, in 1935, an 11-year-old girl named Frances Gumm performed at the Cal Neva, was discovered and signed by an MGM agent. Somehow, they rebuilt the lodge using 500 workers in only 30 days. The lodge instantly became a hit with the rich and famous of the 1930s right until the place burned down in 1937. In the 1930s, the lodge was sold to new owners who were able to obtain a Nevada gaming permit. The Cal-Neva Lodge was built in 1926 by a rich San Francisco businessman who simply used it to entertain friends and guests. Tahoe was a place for the rich, famous, and infamous in those days and they flocked to North Lake Tahoe’s Cal-Neva Lodge, “The Lady of the Lake”, from all over the world in droves. It all sounds like fantasy and legend, but many of the stories are true. We’ve all heard the stories about Frank Sinatra, the Mafia, the secret tunnels, JFK and Marilyn Monroe, as well as the glamour and glitz of the Cal-Neva Casino on the north shore of Lake Tahoe. Monroe would go on to spend her last weekend at Cal Neva before dying of an overdose in Los Angeles in 1962. Last days: In this 1959 photo, MarilynMonroe and Sinatra chat with an unnamed man at the Cal Neva Lodge.
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